I wanted to write this article a few months ago but because of the hectic schedule, I couldn’t. As of 2016(which was the year we created Born Realist), this is the first article I am writing on the site, using my real name that is.
In any case, I wanted to end this year with a case study since I believe they are the best ways to explain something you’ve learned. Sharing your experience and possibly showing results tends to have a stronger impact on people. As Albert Einstein said:
The only source of knowledge is experience – Albert Einstein
So, Starting off:
2018 was the “Year of learning” for me. At the beginning of this year I realized that there are so many things I don’t know and hence decided to learn them all; one by one of course.
I began with a skill that I had longed to learn for a long time, “SEO” aka Search Engine Optimization.
Contrary to all other skills I previously had like Social media marketing, Web development and Design, this one wasn’t easy to learn online.
Majorly because no one actually taught this skill properly for free (which I later realized why). I was fascinated after reading some case studies of people who were really good at it and were making six or even seven figure income by mastering this skill but like everything else, I had my doubts.
Nonetheless, I decided to dive in!
I made a list of all the top people in this field who were offering training and courses. Now, keep in mind that my focus was only on learning and not getting any certificate or some useless degree so I was looking for someone who was teaching best.
It was then that I stumbled upon the “SEO Training by Tanveer Nandla“. It was a live training and had only 2 classes per week. This was a jackpot for someone like me because I manage a full-time business so Time was a big issue.
I had read about Tanveer Nandla on ProPakistani before, so I knew he was a credible man.
So in, April 2018; the Journey began – Classes Started.
The classes were all held online having 70ish students in the zoom meeting.
I wouldn’t take much of your time with this so I’ll summarize everything in one go:
During the classes, I felt that the actual training didn’t have much to do with stuff like “How to make we website” or “How to create a design”. It focused on the concepts of SEO and how it has evolved as a whole.
Tanveer Nandla, starts with empathizing on how Google and all other platforms run on User Experience and User Feedback.
He makes everything simple by giving real-life examples during the training. This makes the training more immersive and all the more worth it. Like the example of how Google maps collects data and created maps of the entire world without even being present anywhere:
Other than this, the students were free to ask any question they wanted as long as it was relevant to the topic at hand. In fact, most of our classes were just Q/As which was extremely helpful.
What I learned throughout the 9 months long training:
Now, obviously I can’t explain everything that he taught me in one article but Here are the top 5 things I learned from the course:
- Research long and hard before you decide to make something. Even if it takes months, it will be worth it in the end.
- A good marketing strategy has less to do with the technical details and more to do with “Good” and “Quality” content.
- Satisfying the user is most Important. Google will only love you if, everyone else loves you.
- SEO isn’t just about making Google or other search engines happy. It’s about getting your user to love your product so much that they visit you directly.
The Good, Bad and the Ugly:
The training had multiple mentors, so it wasn’t just Tanveer Nandla who was teaching us but other people who had considerable knowledge in the field.
So it was good to have more people guiding you in the absence of the Main Teacher. Some people worth mentioning are Raja Waheed (He was extremely helpful and has solid concepts in this field) and Hamza Arshad.
Now, I mentioned that this will be an honest review so I’ll also highlight some things that didn’t go as planned.
The training was actually supposed to be completed in 6 months but it went on for like 9 months. Majorly because we had to keep everyone on pace.
Note: English is not my first language so if there are some mistakes, let it slide please