{"id":42987,"date":"2022-04-08T13:18:23","date_gmt":"2022-04-08T13:18:23","guid":{"rendered":"https:\/\/bornrealist.com\/?p=42987"},"modified":"2022-04-08T13:18:23","modified_gmt":"2022-04-08T13:18:23","slug":"how-social-initiatives-can-benefit-the-aviation-industry","status":"publish","type":"post","link":"https:\/\/bornrealist.com\/how-social-initiatives-can-benefit-the-aviation-industry\/","title":{"rendered":"How social initiatives can benefit the aviation industry?"},"content":{"rendered":"

The definition of social initiative<\/b><\/p>\n

Social initiatives \u2013 often referred to as corporate social responsibility (CSR) \u2013 center on the idea that businesses and large corporations should also focus on positive behavior that has nothing to do with end-of-year financial statements.\u00a0<\/span><\/p>\n

Every industry has a responsibility to look at its impact beyond the salesroom or the factory floor, the aviation industry is no exception.<\/span><\/p>\n

From <\/span>evacuation flights<\/span><\/a> and <\/span>humanitarian aid flights<\/span> to environmental sustainability and community impact, social initiatives and CSR come in many guises across the entire industry. Other examples of CSR might be as simple as community restoration projects, ensuring worker welfare is a priority, cause championing, and being a force for change internally, locally, and globally.<\/span><\/p>\n

But why do aviation companies, and the business sector in general, need to act in a socially responsible manner?<\/span><\/p>\n

It\u2019s true of all business sectors, that having a socially conscious image forms part of an overall image that can affect employees, prospective employees, clients, and prospective clients. More increasingly, consumers and end-users, along with workers and industry partners align their loyalties to companies who are visibly committed to social initiatives. In the USA, a company\u2019s CSR will often be the deciding factor between doing business or walking away.<\/span><\/p>\n

In this way, having no CSR or social initiative policy in place can damage an organization\u2019s reputation, growth possibility, and financial bottom line.<\/span><\/p>\n

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Have a social initiative that aligns with what you do<\/b><\/p>\n

From a bicycle company that designs and provides customized vehicles for the disabled, or a supermarket chain that donates excess goods to food banks, using the skills, materials, and personnel at your disposal is not only easier but also promotes a business more positively throughout a particular community.<\/span><\/p>\n

Finding a social initiative, the aligns with your business model, makes your goals easier to achieve while also offering rewards that will manifest themselves in customer loyalty and repeat orders.<\/span><\/p>\n

In the world of aviation, commercial airlines, charter companies, private owners, and almost every branch of the industry have the tools at hand to help in some of the most urgent and the most extreme cases.\u00a0<\/span><\/p>\n

Airlines regularly involve themselves in air evacuations following a military conflict, natural disasters, or political and social upheaval. <\/span>Medical evacuation flights<\/span><\/a> have saved lives following catastrophes of all kinds. Humanitarian aid air charter cargo flights have delivered food, personnel, engineering equipment, and medical supplies to hard-hit areas. And, during the current pandemic, airlines and cargo charter companies were first in line to offer their services delivering PPE materials and urgently-needed medical supplies to frontlines fighting the pandemic across the USA and right around the world.<\/span><\/p>\n

The simple fact is, that any display of <\/span>social responsibility<\/span><\/a> can help to deliver the loyalty and trust of customers, suppliers, local communities, and even investors. In a growing trend, investors are now, more than ever before, on the lookout for socially responsible companies which are proving to be more lucrative than traditional investment strategies.<\/span><\/p>\n

Practical ways social initiatives can benefit your business<\/b><\/p>\n