{"id":40239,"date":"2019-12-23T09:15:19","date_gmt":"2019-12-23T09:15:19","guid":{"rendered":"https:\/\/bornrealist.com\/?p=40239"},"modified":"2020-08-07T21:51:57","modified_gmt":"2020-08-07T21:51:57","slug":"3-things-you-need-to-know-about-experiential-marketing","status":"publish","type":"post","link":"https:\/\/bornrealist.com\/3-things-you-need-to-know-about-experiential-marketing\/","title":{"rendered":"3 Things You Need to Know About Experiential Marketing"},"content":{"rendered":"

Creating an impact, a memorable one, is the core of marketing. No advertising company creates an advertisement without leaving a good impression and mark in mind. That is why experiential marketing is quickly rising in popularity nowadays. It is a strategy that started around the year 2016 and promotes consumer engagement through branded involvements.<\/p>\n

Taking the line, \u201cExperience is the best teacher,\u201d experiential marketing is all about engaging consumers in actual experiences; real experiences that people will talk about and share with their friends over a cup of coffee, a glass of wine, or via different social media platforms.<\/p>\n

Here are a few things you need to know about this strategy.<\/p>\n

1. Experiential marketing is similar to event marketing.<\/h2>\n

Experiential marketing<\/a> campaigns are focused on the interaction formed between the target clients and the brand. This strategy gives more weight on how the would-be clients will react and take the brand rather than focusing on one-way advertisements.<\/p>\n

2. Partner up with other brands.<\/h2>\n

An event should not feel like the brand host is cutting corners. This is where co-branding is beneficial, both parties standing to get something advantageous out of the partnership.<\/p>\n

When creating an event, have a clear picture of what you have in mind to be able to reach out to brands that will help your ideas come to mind.<\/p>\n

3. Social media platforms are a crucial advantage.<\/h2>\n

Because social media has been the most significant trend for the past couple of years, using them for marketing is a huge advantage. The important thing is that your event is a success. Hashtags and shared posts make advertising easy, and if your campaign is a hit, then it will spread like wildfire. If not, then it will also spread like hot fire. Some experiential marketing NYC<\/a> has established has truly worked to the brands\u2019 advantage, so make sure to make your event a good one.<\/p>\n","protected":false},"excerpt":{"rendered":"

Creating an impact, a memorable one, is the core of marketing. No advertising company creates an advertisement without leaving a good impression and mark in mind. That is why experiential marketing is quickly rising in popularity nowadays. It is a strategy that started around the year 2016 and promotes consumer engagement through branded involvements. Taking […]<\/p>\n","protected":false},"author":5,"featured_media":40240,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"yoast_head":"\n3 Things You Need to Know About Experiential Marketing | Born Realist<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bornrealist.com\/3-things-you-need-to-know-about-experiential-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Things You Need to Know About Experiential Marketing | Born Realist\" \/>\n<meta property=\"og:description\" content=\"Creating an impact, a memorable one, is the core of marketing. No advertising company creates an advertisement without leaving a good impression and mark in mind. That is why experiential marketing is quickly rising in popularity nowadays. It is a strategy that started around the year 2016 and promotes consumer engagement through branded involvements. 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