It is probably true that when you started optimizing your website, you ensured that it was not for more than two queries. This is the best internet marketing approach for beginners. It makes sense to treat each keyword with importance as you start off. It is easy to learn and execute.
However, if you have multiple keywords, it makes no sense to try and optimize a webpage for each of them. This takes a lot of time, is expensive and can leave you with a penalty on Google Panda.
This article will show you steps on how to optimize your website for multiple keywords. You can execute the steps depending on your situation. If you are a beginner or find the topic unfamiliar, follow the steps closely. If you feel comfortable with the subject, you can combine the steps and be more intuitive with the optimization
- Make the keywords have relevance and authority
Thomas Schmitz, a digital marketing professional says that you should always ensure that the keywords have both relevance and authority. This is the basis of ranking pages in search. Regardless of the type of search, the search engines use HTML code and text identifiable signals to provide a result to the query.
So what exhibits relevance? Of course, keywords and phrases in the document are the most common signals; there is more to optimization than using a keyword several times on a page.
The highest relevance is from exact matches. For instance, if your query is NBA Mobile coins, then this is what the search engines will try to find first.
Search engines search for all the keywords on the same page. First, in subgroups such as NBA, then as individual words such as Mobile and Coins.
Finally, the search engine will search for any of the words on the page.
Your page may still be relevant by the time you reach the last bullet, but it will most likely be at the bottom of the ranking. To solve this, use the following pointers.
-Consider writing phrases in your page to incorporate the most important keywords to rank for several long tail keywords.
-Use additional search queries to rank for them.
-Use short phrases or single words that are part of the query to earn additional rankings from unpredicted queries.
- Google keyword tool? Keyword tool? Webtexttool?
You have those creative ideas flowing and have started crafting that piece that you think will be the best for a prospective audience. When you are creative, the optimization aspect is undoubtedly left behind since your top priority is for your audience. While that is good, you, unfortunately, cannot ignore the optimization section of your content. After all, crafting that superb content is just great if people can find it. Otherwise, it will simply be in that cloud of “other” content in the huge space.
Would it not be great if when creating your content you possess a tool, which can provide you with real-time suggestions about how to improve your content? Another question which comes to mind is how can you easily optimize some copy that has already been created before, e.g., blog posts? Notice the keyword “easily.”
Enter WebTextTool, which is an SEO on-page optimization tool that deals with optimizing stuff. The tool will help you to generate better-optimized content and save you time.
Olivia Wyatt, the content marketing manager at Aplusdigital , says that if you want to optimize your page using multiple keywords, this is something you can also achieve with webtexttool, along with the Google keyword tool. Carry out some excellent keyword research and pull together your keywords in several small groups. This is when the Google keyword tool is beneficial.
- Select multiple keywords per page optimization
Use your keyword research process to choose at most three keywords. Use these as your high priority keywords on your page. Once this is done, you can include low and medium priority keywords to your list.
To optimize your site for multiple keywords, the priority of the keywords is what will create the importance. It is better to optimize an important keyword for its webpage, says Marieke van de Rakt, researcher and project manager at Yoast.
For example, it may be easier to rank for a medium priority on a page with several off-site links and high authority than on a low authority separate page but with high priority keywords. You can try out both options with various keywords to see the reaction of the search engines.
To decide on medium priority keywords, generate a list of short phrases and keywords using your vocabulary and classify these by search rate and volume.
Assign a low priority to any words or phrases that you are unable to write a section about.
- On-page search engine optimization
You can easily optimize your webpage for multiple keywords. You want to ensure that you include all your keywords into the title tag, headline, image alt tags and the actual text, says Mark Walters, SEO Consultant at SEOmark.
It is not possible to do all of these, and it is now up to you to make a choice. A blend of multiple signals generates relevance on the search engines.
Title Tag: It is very hard to get three keywords into the title tag. So, how do you add even more keywords? Leave some keyword phrases out or create a longer title. Although search engines tend to display the first 70 characters, they do index longer titles. Set a maximum of 200 characters and include high priority keywords in the first 70 characters.
#H1 Headline: Stick with top tier keywords for the headline. A clear, concise and readable headline is significant. Avoid stuffing the headline with words and phrases for the sake of ranking. You can incorporate words that frequently appear in your medium priority list.
On-Page Content: H2 sub-headlines are very important in multiple keywords SEO. This is because they allow you a chance to write several sections about medium priority keywords and even include optimized image alt tags.
Optimizing your website is about creating content that is readable and with a call to action. As you optimize your website for multiple keywords, ensure that you do not stuff the keywords in. The content should flow smoothly and naturally.
Kimberly Jones is a Digital Marketing Consultant at A+ Digital Kimberly’s main objective is to offer SEO Services to small business owners, to help them succeed in their online ventures.
How to Optimize Your Website for Multiple Keywords
As you optimize your website for multiple keywords, ensure that you do not stuff the keywords in. The content should flow smoothly and naturally.