Creating an impact, a memorable one, is the core of marketing. No advertising company creates an advertisement without leaving a good impression and mark in mind. That is why experiential marketing is quickly rising in popularity nowadays. It is a strategy that started around the year 2016 and promotes consumer engagement through branded involvements.
Taking the line, “Experience is the best teacher,” experiential marketing is all about engaging consumers in actual experiences; real experiences that people will talk about and share with their friends over a cup of coffee, a glass of wine, or via different social media platforms.
Here are a few things you need to know about this strategy.
1. Experiential marketing is similar to event marketing.
Experiential marketing campaigns are focused on the interaction formed between the target clients and the brand. This strategy gives more weight on how the would-be clients will react and take the brand rather than focusing on one-way advertisements.
2. Partner up with other brands.
An event should not feel like the brand host is cutting corners. This is where co-branding is beneficial, both parties standing to get something advantageous out of the partnership.
When creating an event, have a clear picture of what you have in mind to be able to reach out to brands that will help your ideas come to mind.
3. Social media platforms are a crucial advantage.
Because social media has been the most significant trend for the past couple of years, using them for marketing is a huge advantage. The important thing is that your event is a success. Hashtags and shared posts make advertising easy, and if your campaign is a hit, then it will spread like wildfire. If not, then it will also spread like hot fire. Some experiential marketing NYC has established has truly worked to the brands’ advantage, so make sure to make your event a good one.