As a video creator, you have one of the most powerful mediums at your disposal to reach an audience and connect with them on an emotional level. If you’re new to the video world, don’t worry, just try this tool.
Instagram has over 700 million monthly active users, making it the biggest social media platform in the world. If you are not an Instagram influencer yet, don’t worry. It’s important to realize that no prior experience or training is required to be successful on Instagram. With the right tools and the right platform, it’s possible to build an audience and grow your following quickly and easily.
In this article, we’ll go over some of the top tips on how to grow as an Instagram influencer and make sure that you’re getting the most value out of all of your hard work, including Instagram story ads. Here are 10 tips for you to get started on your journey today!
Before creating content, focus is key. Too many influencers try out every single social media platform, hoping to make something big happen. However, this may not be a wise tactic.
Instead of spreading yourself thin across various networks, focus your efforts on one (preferably Instagram) and see how you can grow there. Take some time for niche research; find what other creators are doing well and give that a shot too.
2) Establish Relationships
The most important thing you can do when you’re starting out is to identify and establish relationships with influencers in your niche. Not only will they be your greatest allies, but they’ll also go out of their way to help you get started.
Start by searching #hashtags related to your industry or niche and scroll through users’ profiles. Find people who are friendly and engaging, while also posting content that is related to your niche. Then comment, like their photos, tag them in other posts you create, and establish yourself as someone who values their opinion.
However, make sure you engage with their content in a natural way. Don’t be overbearing or spammy.
3) Create Good Content
If you want your Instagram account to grow and get more followers, then you need to make sure you’re creating good content. For example, if you are a video creator, make sure your videos are always of high quality. The more time and energy you put into each post, the better chance you have of gaining traction.
With a few simple edits or a different frame of view, your followers will see that you’re making an effort to improve your content, and they’ll want to stick around for more.
Try planning out your posts before you hit share so that you can tailor them specifically to your audience. You can always delete or change a caption after it has been posted if it doesn’t seem appropriate once posted.
4) Optimize Your Profile
When you’re starting out, your profile is your most important asset. Although things like your bio and cover photo may seem trivial, they play a big role in getting people to notice you and click that follow button. So if you don’t optimize it correctly, no one will follow you.
5) Engage With Other Users
Engaging with other users is a crucial part of growing your following on social media. Be sure you’re always asking questions, responding to comments, and retweeting others; otherwise, you’ll look like a bot who only cares about growing their own numbers. So take some time once a week to sit down and have conversations with other users.
Using your videos to earn revenue, whether by adding sponsored clips or affiliate links, is another great way to grow your audience.
Sponsored video clips are created by brands who want to advertise their products on your channel—these can be via pre-roll ads or at specified points in your video.
Affiliate links are similar but involve you endorsing a product and getting a commission for the sales you generate.
While these can take up some of your time, they don’t require that much extra effort beyond regular content creation.
7) Comment On Others’ Posts
The best way to grow your audience is by showing that you’re a genuine, relatable human being—not just a cookie-cutter influencer.
Commenting on other Instagram users’ posts helps build relationships with them and drives engagement.
Try responding to at least 20 percent of comments from your followers each week, and reply Aww thanks! or Thanks for sharing! if someone simply likes or loves your post.
8) Be a Compelling Video Creator
Great content is essential if you want to become a successful video creator, but visual appeal is just as important. Make sure your videos are aesthetically pleasing with good lighting and great-looking graphics.
If you’re using YouTube, try adding some royalty-free music to your background. You can find tons of free music online. Just be sure that it fits your branding and doesn’t distract from your video’s message.
9) Use Hashtags Effectively
As a video creator, hashtags are a fantastic way to grow your audience. Hashtags can get you more views and potentially get your videos picked up by discovery channels within Instagram.
They are great for building brand awareness. But there’s a right way and a wrong way to use hashtags on Instagram.
10) Post Often
You’ve got a story or idea that you feel so passionately about that you want to tell your audience about it. That’s great! But if you want people to listen, they need a steady stream of content.
If you’re just starting out as an Instagram influencer, it can be tough to grow your account to a size that makes your work worth anything to brands or other businesses. But it is not impossible. Just follow the tips mentioned above and ensure your posts are of high quality, then you’ll get there in no time.
Article by Born Realist